Stones Throw never ceases to impress me, they are constantly raising the bar in terms of their marketing and products.  Their latest piece, as a push for Vex Ruffin’s new release, is a playable (at 45 RPM) and mailable vinyl postcard.  Both the design and the idea behind it executed properly.  The world needs more ideas like this; especially in an era where print media is steady on the decline and even the thought of direct mail pieces is viewed as a waste of money.  So kudos to you Stones Throw, keep fighting the good fight!